10 Proven Ways To Attract People To Your Web Site
Posted: Monday, January 16, 2006
by Sylvia Dickens
Hale Publishing
One of the biggest challenges for any internet marketer is getting people to your web site. Without traffic, no one sees your offer and no sales are made.
The first thing to realize is that people don’t go online looking to buy something. They’re looking for information. After all, the internet started out as a free service. People have become used to getting what they need without paying.
Here are some ideas you can use to attract people to your site. They have worked for many marketers.
1. Give people a free subscription to your e-zine. Almost everyone is publishing an e-zine nowadays so it's important to give something extra with the free subscription. You could offer a free gift or advertising when people subscribe.
2. Provide your visitors with free content. Your content will be more attractive to your visitors if it's up-to-date or original. You could also offer people the option to reprint the content in their e-zine or web site.
3. Offer a free online directory. The directory could be full of interesting ebooks, e-zines, web sites etc. If people find your directory to be a valuable resource they will visit it over and over.
4. Give your visitors a free ebook. You could also include your own ad in the ebook and allow other people to give it away. If you don't want to take the time to write one, you could ask other writers permission to use their articles.
5. Hold free online classes or seminars. They could be held in your web site's chat room. The
idea of "live" information will definitely entice people to visit your web site. You will become
known as an expert on the topic.
6. Give visitors a free entry into your contest or sweepstakes. The prizes should be something of interest or value to your visitors. Most people who enter will continually revisit your web site to get the results.
7. Let visitors download free software. It could be freeware, shareware, demos etc. You could
even turn part of your site into a free software directory. If you created the software, include
your ad inside and let other people give it away. This is called viral marketing. When you can include your own ads in a product, people will find you when your product is passed on, so you'll want to encourage your visitors to spread your product around to all their friends and contacts.
8. Offer free online services or utilities from your web site. They could be search engine submitting, copy writing, proofreading, etc. The service or utility should be helpful to your target audience.
9. Give free consulting to people who visit your web site. You could offer your knowledge via
e-mail or by telephone. People will consider this a huge value because consulting fees can be very expensive.
10. Give your visitors a free membership to your online club. People want to belong to something, why not your online club? You could also give away a free e-zine for club members only.
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Top-level comments on this article: (1 total)I've been reading a lot of online articles. Your article was thoughtful,well written, and very helpful. Thank you sincerely.
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